Noticia
Dr. Marta Prado Larburu, CEO at DS4T and INCOTRANS, moderator of the roundtable about "International Trade Challengues" at WISTA International AMG & Conference Barcelona 2025
Miércoles, 29 de Octubre de 2025
As CEO at DS4T - Digital Solutions For Trade and INCOTRANS® - International Business Group, the experience I had a few days ago during the WISTA International AMG & Conference Barcelona 2025 went beyond the professional.
The first person I met upon arrival on Wednesday the 22nd was our President at WISTA Spain, Rosana Velasco. It was impossible to start in a better way.
During the welcome cocktail held in the Saló de Cent at Barcelona City Council (an impressive venue), I had the pleasure of meeting in person Dafne Anghelidis, a member of the ExCo. I worked with her for four years on the WISTA International #TradeCommittee, which I cofounded and was the representative of Europe. I missed Paula Pastén, who worked hard for the creation and success of this Committee, and Yamila Denise Rivero, collegues of the Board of Directors. Everything continues. Therefore, I was delighted to also meet Nazli Selek, the current ExCo member, and Aysegul Gorur who, along with Zama Hlongwane, have taken up our mantle.
Thursday the 23rd was "the big day" for me. I was the moderator of "Panel 3, International Trade Challenges", at WTC. It was the one I'd spent months coordinating and preparing. It wasn't easy, but it was very rewarding. It was a dynamic discussion on how our industry is adapting to geopolitical tensions, new trade barriers, and the digital transformation of supply chains. A huge thank you to our speakers: Jordi Espin, Secretary General, Spanish SHIPPERS' Council (SSC) - Transprime; Irene Guardiola, Guardiola Lawyers International Trade & Customs; Sakura Kuma, Executive Officer, Mitsui O.S.K. Lines, Ltd., and Managing Director, MOL Southeast Asia and Oceania; and Rachel Noronha, Head of Policy, International Chamber of Shipping. Also to our global president Elpi Petraki for her tireless work on behalf of the association. We ended the day with a lot of fun at the gala dinner at the Maritime Museum.
On Friday the 24th I attended "Workshop 5: Commodity Trade in a Volatile World: Managing Price Risk and Trade Flows", an expert session addressing global commodity markets, price volatility, and how to manage risks in international trade flows. Congratulations to the moderator and speakers Aysegul Domanic, Anisa Govender, Elena Piga, Marina Christoulaki, and Sara Parmo. I was there with other members of the current Trade Committee Board, who have not only maintained our work but improved upon it. Proud of you!
Special thanks to our colleagues at #WISTASpain, our Board of Directors, and especially our President, Rosana Velasco, for making this annual meeting the most successful in WISTA's history. Thank you also for your continued support of those of us who are and represent the "T" of Trade. A huge hug!
"Together we are stronger". See you in Kuala Lumpur!
#WISTA2025 #WISTAInternational #Collaboration #Inclusion #Genderequity #Shipping #Maritime #Logistics #Trade #womeninshipping #womeninmaritime #womeninlogistics #womenintrade #womenwhomovetheworld
Source: Marta Prado Larburu, Ph.D at LinkedIn. Read post here (04/11/2025)
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It was a pleasure, an honor, and a responsibility to be the moderator of the third and final panel, "International Trade Challenges", at the WISTA International AGM & Conference 2025 last week in Barcelona. It was a unique and incredible experience shared with my high-level panelists: Rachel Noronha (Head of Shipping Policy, International Chamber of Shipping), Sakura Kuma (Executive Officer at MOL and Managing Director at MOL Asia Oceania), Irene Guardiola (Guardiola Lawyers, International Trade & Customs) and Jordi Espin (Secretary General, TRANSPRIME Spanish Shippers' Council Strategic Relations Manager, European Shippers' Council (ESC) Member of the Global Shippers' Alliance (GSA).
We addressed trending topics in international trade such as:
+ Escalation of Trade Wars and Protectionism.
+ Geopolitical Conflicts Disrupting Trade.
+ Deglobalization Trends.
+ Tariff and Non-Tariff Barriers.
+ Sluggish Economic Growth.
+ Supply Chain Disruptions.
+ Digital Transformation in International Trade.
Among the audience were Elpi Petraki, President at WISTA International , and Arsenio Dominguez, Secretary-General at International Maritime Organization, and 450 professional women from 67 countries, united to advance women in shipping, maritime and trade. Because "together we are stronger".
A special thank you to WISTA Spain, the organizing association that has achieved record numbers, to the Board of Directors and especially to the President, Rosana Velasco, for counting on me and trusting me once again. A big hug!
#WISTA2025 #WomenInTrade #Leadership #Diversity #GenderEquity #internationaltrade #globaltrade #digitaltrade
DS4T - Digital Solutions For Trade
INCOTRANS® - International Business Group
Source: Marta Prado Larburu, Ph.D at LinkedIn. Read post here (01/11/2025)
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Marta Prado Larburu – PhD in Transnational Trade Law, MBA, and CEO of INCOTRANS, a leading consultancy in international trade and logistics, and DS4T – Digital Solutions for Trade, a pioneering startup offering a top comprehensive platform to integrate generative AI with trade expertise to optimize the entire global supply chain. With over 25 years of experience, she is an expert in international trade digitalization at the ICC (International Chamber of Commerce), one of the founders of the WISTA International Trade Committee and European representative for the 2020–2024 term. Senior consultant, professor, author, speaker, moderator and entrepreneur, she combines academic excellence with strategic innovation to transform global trade operations. Her extensive experience and proven leadership make her exceptionally well-qualified to moderate this third panel.
Source: WISTA International. Read info here. Detailed program here (23/10/2025)
14:00-15:00 Roundtable.
International Trade Challenges.
Chair: Marta Prado Larburu – CEO DS4T, Digital Solutions for Trade and INCOTRANS, International Business Group.
Jordi Espín Vallbona – Secretary General of the Spanish Shippers’ Council (SSC).
Irene Guardiola – Guardiola Lawyers.
Sakura Kuma – Executive Officer of MOL, Managing Director of MOL (Asia Oceania).
Rachel Noronha – Head of Shipping Policy for the International Chamber of Shipping.
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An unforgettable WISTA International 2025 AGM & Conference!
Source: WISTA International at LinkedIn. Read post here (24/10/2025)
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The International Trade Challenges Roundtable during #WISTA2025 was a dynamic discussion on how our industry is adapting to geopolitical tensions, new trade barriers, and the digital transformation of supply chains.
Moderated by Marta Prado Larburu, Ph.D., CEO DS4T - Digital Solutions For Trade and INCOTRANS® - International Business Group, panellists shared valuable insights on the impact of US–China trade measures on global shipping; the rise of regional trade networks and shifting alliances; the power of digitalisation and global standards to build resilience; and the importance of collaboration and transparency across all trade actors.
A huge thank you to our speakers Jordi Espin Vallbona, Secretary General, Spanish SHIPPERS' Council (SSC) - Transprime', Irene Guardiola Lapuente, Guardiola Lawyers International Trade & Customs, Sakura Kuma, Executive Officer, Mitsui O.S.K. Lines, Ltd., and Managing Director, MOL (Asia Oceania) Ptd and Rachel Noronha, Head of Policy, International Chamber of Shipping.
#internationaltrade #shipping #maritime #trading
WISTA Spain
Source: WISTA International at LinkedIn. Read post here (24/10/2025)
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#WISTA2025 ROUNDTABLE: INTERNATIONAL TRADE
As the maritime industry navigates today's complex operating environment, our final roundtable will take a deep dive into the challenges facing international trade.
Moderated by Marta Prado Larburu, Ph.D., panelists include:
Jordi Espin Vallbona, Secretary General, Spanish SHIPPERS' Council (SSC) - Transprime'
Sakura Kuma, Executive Officer, Mitsui O.S.K. Lines, Ltd., and Managing Director, MOL (Asia Oceania) Ptd
Rachel Noronha, Head of Policy, International Chamber of Shipping
Irene Guardiola Lapuente, Guardiola Lawyers International Trade & Customs
View the full agenda here: https://lnkd.in/e2gTk8y7
#wista #decarbonization #shipping #cruise #energy
WISTA Spain
Source: WISTA International at LinkedIn. Read post here (20/10/2025)
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"Three inspiring days at the WISTA International AGM & Conference 2025 in Barcelona - from the Presidents’ Meeting and AGM to the Conference itself."
Source: Anna Pittalis at LinkedIn. Read post here (04/11/2025)
"Just back from WISTA AGM 2025 in Barcelona — 400+ women from 64 countries, representing a non-profit international community of 6,000+ members, united to advance women in maritime."
Source: Marina Christoulaki at LinkedIn. Read post here (29/10/2025)
"Representing Livingston Leandy Incorporated and WISTA South Africa and being invited to present a paper at a international conference has been an absolute highlight."
Source: Anisa Govender at LinkedIn. Read post here (29/10/2025)
"Awesome Wista International Agm Conference 2025 held in Barcelona during last days. We have learnt about decarbonization, renewable energies, digital transformation and the global challenges of maritime trade and gender equality were the bases of the inspiring discussions."
Source: Almudena Mariño at LinkedIn. Read post here (29/10/2025)
"Amazing effort from WISTA Spain hosting the 2025 WISTA International AGM and Conference - my first AGM and I hope not the last. Fantastic to be among such an inspiring group of women, seeing old friends and making new ones."
Source: Rebecca Crookenden at LinkedIn. Read post here (29/10/2025)
"Great to join my colleague Nicky McKenzie in Barcelona for the WISTA International AGM & Conference, brilliantly organised by WISTA SpainIt’s been lovely to reconnect with old friends and colleagues, and meet new faces from 45 countries — such an inspiring and supportive global network."
Source: Ann Marsden at LinkedIn. Read post here (29/10/2025)
"Big thank you to WISTA Spain for organizing such a remarkable hashtag#conference "Powering the Future of Shipping & Trade: Global Energy in Challenging Times" bringing together inspiring professionals and thought-provoking discussions on the future of our industry! Some of the key topics covered included:
+ Decarbonization: Impacts on Shipping, Cruise, and Energy Industries.
+ Shore Power and Port Electrification: Advancing Sustainable Solutions.
+ International Trade Challenges."
Source: Andriana Gaspar at LinkedIn. Read post here (29/10/2025)
"It’s been a real privilege to take part in this panel in the WISTA International conference held in Barcelona last Thursday, and share my views on the challenges of International Trade, basically regarding the tariff and non-tariff barriers, alongside such outstanding speakers as Jordi Espin Vallbona, Sakura Kuma and @Rachel Noronha, and moderated by Marta Prado Larburu, Ph.D. Many thanks to Marta Prado and Rosana Velasco for the kind invitation — it was truly a pleasure and an honor."
Source: Irene Guardiola at LinkedIn. Read post here (29/10/2025)
"So happy to be attending the WISTA International AGM & Conference in Barcelona this week. The energy here is just incredible!"
Source: Irene Guardiola at LinkedIn. Read post here (24/10/2025)
"Desde Spanish SHIPPERS' Council (SSC) - Transprime, ayer tuvimos el placer de participar en la jornada organizada por WISTA International en World Trade Center Barcelona, una cita clave que reunió a destacados profesionales del sector marítimo y logístico."
Source: Spanish SHIPPERS' Council (SSC) - Transprime at LinkedIn. Read post here (24/10/2025)
"Durante esta semana, desde el 22 al 24 de octubre ha tenido lugar la 39 Conferencia de WISTA Internacional en Barcelona, con la participación de más de 405 profesionales de 62 países."
Source: F. Miguel Rocher at LinkedIn. Read post here (24/10/2025)
"WISTA insta a seguir trabajando en las cero emisiones pese al aplazamiento de la OMI" (24/10/2025)
Fuente: Diario del Puerto. Leer noticia aquí
"Barcelona finaliza con éxito la conferencia anual de Wista International" (24/10/2025)
Fuente: Naucher Global. Leer noticia aquí
"El Puerto de Barcelona reúne a 400 profesionales en la conferencia WISTA International" (24/10/2025)
Fuente: Europa Press. Leer noticia aquí
"WISTA International cierra su conferencia anual en Port de Barcelona con más de 400 profesionales" (24/10/2025)
Fuente: Diario del Puerto. Leer noticia aquí
"La Conferencia WISTA 2025 concluye con un llamado global a la sostenibilidad y la igualdad" (24/10/2025)
Durante tres días, más de 400 líderes debatieron en Barcelona sobre la descarbonización, la innovación y el papel de la mujer en la industria marítima.
Fuente: Diario El Canal. Leer noticia aquí
"El sector marítimo se conjura para evitar la “proliferación” de marcos ETS a nivel regional" (23/10/2025)
Los armadores han expresado en Barcelona su apoyo al marco regulatorio de la OMI tras el reciente aplazamiento de su adopción.
Fuente: El Mercantil. Leer noticia aquí
"Impulsando el futuro del transporte marítimo y el comercio: Energía global en tiempos difíciles" (20/10/2025)
Todo listo para la conferencia de Wista International 2025. Las sesiones previas comienzan en las instalaciones de la Autoridad Portuaria de Barcelona, en un evento que reunirá a más de 430 profesionales del sector marítimo y que cuenta con el cartel de completo.
Fuente: Cadena de Suministro. Leer noticia aquí
"El Port de Barcelona acogerá la reunión anual de WISTA International" (17/10/2025)
Fuente: Diario del Puerto. Leer noticia aquí
"Barcelona acoge la mayor Conferencia WISTA International de la historia" (13/10/2025)
Más de 400 profesionales del transporte marítimo y del comercio internacional participarán del 22 al 24 de octubre en el encuentro.
Fuente: Diario El Canal. Leer noticia aquí
"Anticipation for sold out 2025 WISTA AGM & Conference builds as full programme revealed" (07/10/2025)
Source: gCaptain. Read news here
"El Congreso de WISTA Internacional 2025 de Barcelona analizará los retos del comercio exterior" (08/08/2025)
El encuentro, del 22 al 24 de octubre, reunirá a 400 mujeres profesionales del sector, y ofrecerá conferencias, mesas redondas y workshops.
Fuente: Diario El Canal. Leer noticia aquí
"Barcelona celebra el Congreso de WISTA Internacional 2025" (08/08/2025)
Fuente: Diario del Puerto. Leer noticia aquí
"La conferencia anual de WISTA se celebrará en el World Trade Center Barcelona en octubre" (18/03/2025)
Fuente: Diario del Puerto. Leer noticia aquí
"La Conferencia Internacional de WISTA se centra en el impulso por la innovación" (09/10/2024)
Fuente: Diario del Puerto. Leer noticia aquí
"Barcelona será la sede de la conferencia de WISTA International en 2025" (26/10/2023)
Fuente: Diario del Puerto. Leer noticia aquí
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